New Year: New Technology
The 2011 Consumer Electronics Show (CES) was held in Las Vegas as a marker of the New Year, and as can be imagined, there was a lot of technology being spread around. One well-received newcomer was LG Electronics new Android smartphone the LG Optimus Black. Its NOVA display is touted to be the “brightest, clearest and most readable among mobile screens with 700 nits of brightness for prime visibility. LG states that the “Optimus Black provides users with an easier and more natural experience when browsing the web, reading emails, or writing documents with higher levels of brightness and pure white tones that deliver true black and white colors for ideal handset viewing.” They continue with “in addition to greater luminosity, the NOVA display on LG Optimus Black also radically reduces power consumption by 50 percent during general indoor use compared to a conventional LCD.” The phone makes a trendy visual statement with its low profile 9.22mm mega-slim design. Another nice feature to the smartphone is that it lets users access messages, emails and missed calls directly from the locked screen with just one single finger tap. The new NOVA technology is purported to reduce power consumption thereby leaving more battery time for the user and that’s always a trait to capture a lot of attention. Dr. Jong-seok Park, President and CEO of LG Electronics Mobile Communications Company summed up the Optimus with “we are excited to introduce this stylish new Android smartphone and expect the LG Optimus Black to play a key role in the mobile market.” It’s expected to be rolled out in the first half of 2011. Stay tuned for “real” user reviews.